[HTML][HTML] Children sustainable behaviour: A review and research agenda
Adopting state-of-the-art practices, this article systematically reviews the extant body of
knowledge on children sustainable behaviour. Our review uncovers and synthesises core …
knowledge on children sustainable behaviour. Our review uncovers and synthesises core …
[HTML][HTML] A systematic literature review and analysis of try-on technology: Virtual fitting rooms
To enhance customer satisfaction and transform negative perceptions of online apparel
shop**, fashion brands are increasingly adopting virtual fitting rooms. Despite clothing …
shop**, fashion brands are increasingly adopting virtual fitting rooms. Despite clothing …
Panic buying in the COVID-19 pandemic: A multi-country examination
The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare,
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …
The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust
Corporate social responsibility has been extensively discussed and linked to the firm
performance by the researchers. However, a significant research gap remains unexplored …
performance by the researchers. However, a significant research gap remains unexplored …
“I want to be as trendy as influencers”–how “fear of missing out” leads to buying intention for products endorsed by social media influencers
TCT Dinh, Y Lee - Journal of Research in Interactive Marketing, 2022 - emerald.com
Purpose As social media use rises, the impact of social media influencers on customer
buying decisions increases, due to customers viewing influencers as ideal role models who …
buying decisions increases, due to customers viewing influencers as ideal role models who …
Social media influencer marketing: The moderating role of materialism
Purpose Social media influencers (SMIs) have become an important source of influence that
affects consumer behaviours in their decision-making processes. As such, this justifies …
affects consumer behaviours in their decision-making processes. As such, this justifies …
“I'll buy what she's# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social …
Companies increasingly leverage Instagram as a channel for brand management, consumer
services, and social commerce. This study addresses the dynamics of interaction among …
services, and social commerce. This study addresses the dynamics of interaction among …
Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism …
While social media influencers are gleaning increasing trust and investment from brands,
advertisers, and followers, insights on the role of influencers in adolescents' relationship …
advertisers, and followers, insights on the role of influencers in adolescents' relationship …
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …
digital advertising as a tool for targeted communication. However, the increased usage of …
Impact of social commerce constructs and social support on social commerce intentions
Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …
constructs (SCCs), social support and relationship quality on social commerce intentions …