By analyzing the purchasing decisions of consumers who have been influenced by social
media influencers, marketers have long been concerned with determining the impact of …

The purpose of this article is to uncover the relationship of job satisfaction factors on the
productivity level of operating core of manufacturing firm in textile mill. The theoretical …

Changing markets play a big role in the decisions companies make. The global
environment, in understanding the market, has created many complexities for marketers …

Due to daily development of sport industry and its profitability for many counties in the world,
branding and brand development to enter new sections and markets is a common strategy …

The purpose of this article is to uncover the major factors that organizations consider when
opting to add Internet Marketing as a part of their marketing communication mix found in the …

The purpose of the study was to investigate consumers' perceptions and attitudes when
evaluating brand extensions in relation to the original brand within a South African context …

Gender identification behaviour has altered drastically within the last decade. Consequently,
there has been a noteworthy rise in the amount of androgynous individuals. Gender identity …

A sudden hike in the smartphone demand in Pakistan and the early adoption of technology
in university students highlighted the importance of understanding the factors and …

Branding is an important area of research in marketing. With increasing use of brand
extension as a strategy it is important to understand whether it has an impact on parent …

This study examines the influence of consumer evaluations regarding similiarity, brand
reputation, perceived risk, and customer innovativeness on the brand extension of the Lion …