Purpose–The purpose of this paper is to classify and organize the accumulated knowledge
about mobile shop** (m-shop**) as revealed in the present literature regarding retail. A …

This study aims to identify the factors affecting mobile payment (m-payment) adoption
intention in India by proposing a conceptual framework based on technology acceptance …

Purpose Mobile shop** is expected to emerge as a new way of shop** as the Asia
Pacific region moves towards the digital era. It is important to understand factors that …

It is predicted that significant and ongoing investment in M-Commerce platforms and
application development by commercial entities will fundamentally change consumers' …

The purpose of this study is to investigate the effects of consumer innovativeness on sport
fans' behavioral intention to adopt and use sport team apps. Combining the diffusion theory …

This study assessed the effectiveness of mobile and email marketing channels using AIDA
model. The study used questionnaires based survey to collect data. The collected data were …

Intrusive marketing is invasive in nature and it has negative impact on the consumers. Due
to its turning off effect, customers may develop an antipathy to the brand. Hence, the …

Abstract Background/Objectives: This paper attempted to examine factors affecting
consumer attitudes, intentions and behaviors toward SMS advertising in Palestine …

Short message service (SMS) advertising refers to the transmission of advertising via mobile
phones in the form of text-based messages (Haghirian, Madlberger, and Tanuskova) …

Mobile devices have become an integral part of our daily lives, and people use them for
numerous activities, including shop**. As a result, businesses must utilize mobile …