Political discourse is the soul of democracy, but misunderstanding and conflict can fester in
divisive conversations. The widespread shift to online discourse exacerbates many of these …

Much concern has been raised about the power of political microtargeting to sway voters'
opinions, influence elections, and undermine democracy. Yet little research has directly …

Social media allow political campaigns to reach specific groups of voters with
unprecedented precision, yet the effect on voting behaviour of this political micro-targeting is …

Political advertising on social media has become a central element in election campaigns.
However, granular information about political advertising on social media was previously …

A rapidly increasing amount of human conversation occurs online. But divisiveness and
conflict can fester in text-based interactions on social media platforms, in messaging apps …

This study investigates Black and White consumers' preferences for Black versus White
people in United States advertising contexts over 66 y, from 1956 until 2022, a time in which …

Targeted advertising on online social platforms has become increasingly relevant in the
political marketing toolkit. Monitoring political advertising is crucial to ensure accountability …

User-centric behavioral tracking, a cutting-edge computational social science tool, holds
tremendous promise for advertising research. The article introduces the technique and …

Civic organisations and progressive campaigns regard digital advertising as an essential
method to register to vote low-participation groups, such as ethnic minorities, young voters …

The last few years have witnessed a growing societal and scholarly interest in the potential
of online political microtargeting to affect election outcomes in favor of parties and …