Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

D Mladenović, A Rajapakse, N Kožuljević… - Online information …, 2023 - emerald.com
Purpose Given that online search visibility is influenced by various determinants, and that
influence may vary across industries, this study aims in investigating the major predictors of …

Making an impression through openness: how open strategy-making practices change in the evolution of new ventures

T Gegenhuber, L Dobusch - Long Range Planning, 2017 - Elsevier
While previous open strategy studies have acknowledged open strategy's function as an
impression management instrument, their focus has mostly been on short episodes. The …

The effect of business model innovation on SMEs' international performance: The contingent roles of foreign institutional voids and entrepreneurial orientation

RJB Jean, D Kim, RR Sinkovics, E Cavusgil - Journal of Business Research, 2024 - Elsevier
Despite the growing trend of firms adopting innovative business models for
internationalization, scholarly attention remains limited. Existing research provides …

Detection of spammers in twitter marketing: a hybrid approach using social media analytics and bio inspired computing

R Aswani, AK Kar, P Vigneswara Ilavarasan - Information Systems …, 2018 - Springer
Customer engagement is drastically improved through Web 2.0 technologies, especially
social media platforms like Twitter. These platforms are often used by organizations for …

E-platform use and exporting in the context of Alibaba: A signaling theory perspective

RJB Jean, D Kim, KZ Zhou, ST Cavusgil - Journal of International Business …, 2021 - Springer
Despite the prominent role played by B2B electronic platforms (E-platforms) in assisting
exporters, extant research pays scant attention to how, and under what conditions, exporters …

Constraints and barriers on industrial customer performance in an omnichannel ecosystem

P Cuesta-Valiño, J Alonso-García, F Pablo-Martí… - Review of Managerial …, 2024 - Springer
One of the business models in the digital field that has proliferated the most lately is the
omnichannel model. Its objective is to provide services adapted to the specific demand of …

The impact of hedonic and utilitarian value of online avatars on e-service quality

R Etemad-Sajadi, L Ghachem - Computers in Human Behavior, 2015 - Elsevier
The objective of this paper is to examine the impact of avatars' utilitarian and hedonic values
on the different dimensions of e-service quality. Despite the existence of many studies …

[PDF][PDF] Factors affecting users' intention to use social networking sites: A mediating role of social networking satisfaction

SA Alam, MRI Bhuiyan, S Tabassum… - Can. J. Bus. Inf …, 2022 - researchgate.net
This research is aimed to identify factors affecting users' Intention to Use (ITU) Social
Networking Sites (SNSs) with moderating role of social networking satisfaction. There are …

Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

S Cosma, D Pennetta - International Journal of Bank Marketing, 2024 - emerald.com
Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances
between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach …

Hyperlink network analysis of a tourism destination

H Raisi, R Baggio, L Barratt-Pugh… - Journal of Travel …, 2018 - journals.sagepub.com
Hyperlinks critically impact the online visibility of a tourism destination and the effectiveness
of information flow between tourism organizations and enterprises on the Internet. This study …