Should consumer researchers employ silicon samples and artificially generated data based
on large language models, such as GPT, to mimic human respondents' behavior? In this …

Food menus frequently employ dynamic imagery to show their offerings, yet a consensus
regarding its impact on perceived food attributes and purchase intentions remains elusive …

How social media usage and the fear of missing out impact minimalistic consumption | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Brands and retailers often offer different aesthetic versions of the same base product, which
vary from visually simple to visually complex. How should managers price these different …

Purpose This paper aims to explore the influence of a particular label surface texture, ie
embossing, on consumer purchase intentions and willingness to pay. This paper further …

Purpose Although prior research has shown the influence of the degree of simplicity (versus
complexity) in packaging design on consumer's product and brand perceptions, no research …

Minimalism has become a global phenomenon due to rising moral and environmental
concerns. However, scholars have yet to examine minimalistic value's impact on ethically …

Product images on packaging are widespread and essential marketing tools in retailing.
Consumers increasingly rely on packaging designs to infer healthiness of food. However, it …

Minimalism has become a lifestyle choice for consumers from various cultural backgrounds
who are deliberately rejecting the consumerist narratives that drive market-driven lifestyles …

Visual density, defined as the number of identifiable elements per unit area within a visual
design, significantly influences consumer perceptions. This study investigates the effects of …