Aesthetic perception and judgement are not merely cognitive processes, but also involve
feelings. Therefore, the empirical study of these experiences requires conceptualization and …

Abstract The Job Demands-Resources model (JD-R model) became highly popular among
researchers. The current version of the model proposes that high job demands lead to strain …

This study examines how the consumers' perceived values (utilitarian and hedonic values)
impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context …

Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …

Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …

In the current era, interacting with Artificial Intelligence (AI) has become an everyday activity.
Understanding the interaction between humans and AI is of potential value because, in …

Visual-based social media are growing exponentially and have become an integrated part
of the customer engagement strategy of many brands. Prior work points to the textual …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

This study develops a comprehensive research model to explain user willingness to accept
AI assistants, and the acceptance path pertaining to this process. User data was used to test …

Purpose Prior studies on brand relationships tend to overlook the mediator (s) between the
relationships between brand experience and brand loyalty. Hence, the main purpose of this …