This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

Consumers develop powerful connections with brands and they feel a strong bond or
attachment to favourite brands that can lead to re‐purchase behaviour, reduced price …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …

This research article tracks the evolution of the concept of nostalgia as a concept in
marketing and more generally. The present study specifically highlights the development of …

This study aims to examine the role of nostalgia in influencing consumers' loyalty intentions
at traditional restaurants in China. Data was collected from 1082 consumers at three …

Customer retention possesses strategic significance in achieving an essential competitive
advantage for hotel enterprises. This study aimed to introduce the psychological mechanism …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

The rise in restaurant failures suggests that a strong customer-brand attachment is essential
for long-term viability. For restaurant managers, enhancing customer attachment to the …

Integrating the theories of nostalgia, brand personality, and consumer‐brand relationships,
this research examined the power of nostalgia in explaining brand personality dimensions …