Social identities are associated with normative standards for thought and action, profoundly
influencing the behavioral choices of individual group members. These social norms provide …

Although psychologists have paid scant attention to the sense of obligation as a distinctly
human motivation, moral philosophers have identified two of its key features: First, it has a …

The considerable marketing potential brought by the rapid growth of social media has been
extensively examined in the literature, particularly in terms of the impact of influencers' …

Tomasello (2020) argues that a sense of moral obligation emerges from the creation of a
collaborative “we” motivating us to fulfill our cooperative duties. We suggest that “we” takes …

ABSTRACT A decent and fear-free life is the dream of all mankind. Life without war should
be avoided by diplomatic efforts and not using violence and must also support the party that …

Tomasello frequently refers to joint commitment, but does not fully characterize it. In earlier
publications, I have offered a detailed account of joint commitment, tying it to a sense that the …

Is it particularly human to feel coerced into fulfilling moral obligations, or is it particularly
human to enjoy them? I argue for the importance of taking into account how culture …

In place of Tomasello's explanation for the source of moral obligation, we suggest that it
develops from the concern for others already implicit in the human developmental system …

The role of affect in feelings of obligation Page 1 reliance on experimental findings raises the
question of how well the account tallies with real-life observations. I suggest that complementary …

Morality has two key features:(1) moral judgments are not solely determined by what your
group thinks, and (2) moral judgments are often applied to members of other groups as well …