A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

I Mohr, L Fuxman, AB Mahmoud - Journal of Fashion Marketing and …, 2022 - emerald.com
Purpose This article critically synthesizes the literature on sustainable fashion, the
movement behind it and plausible fashion adoption theories. Then, to build on those studies …

A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study

AB Mahmoud, WD Reisel, L Fuxman… - Scandinavian journal of …, 2021 - Wiley Online Library
Our research reports an empirical analysis of a path model linking job insecurity to
organizational citizenship behavior (OCB) via two mediators, that is, intrinsic motivation and …

[PDF][PDF] The Impact of Motivation on Work Efficiency for Both Employers

G Tovmasyan, D Minasyan - Business Ethics and Leadership, 2020 - hal.science
The article summarizes the main arguments and counterarguments within the scientific
discussion on motivation and its impact on work efficiency. The main goal of the research is …

How does the mediating role of the use of social media platforms foster the relationship between employer attractiveness and generation Z intentions to apply for a job …

SMA El-Menawy, PS Saleh - Future Business Journal, 2023 - Springer
The way Jobseekers apply for jobs has drastically changed due to the rise of digital
technology. With the rise of social media Jobseekers nowadays typically utilize social …

Twenty Years of Research on Millennials at Work: A Structural Review Using Bibliometric and Content Analysis

K Badar, K Lasthuizen - Sustainability, 2023 - mdpi.com
This study reviews the literature regarding millennials at work over the past 20 years (from
2000 to 2020). Bibliometric methods of citation, co-citation and bibliographic coupling …

Who's more vulnerable? A generational investigation of COVID-19 perceptions' effect on Organisational citizenship Behaviours in the MENA region: job insecurity …

AB Mahmoud, D Hack-Polay, WD Reisel, L Fuxman… - BMC Public Health, 2021 - Springer
Background This paper is an empirical investigation that examines a path model linking
COVID-19 perceptions to organisational citizenship behaviour (OCBs) via three mediators …

[HTML][HTML] A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

AB Mahmoud, D Hack-Polay, N Grigoriou… - Journal of Brand …, 2021 - ncbi.nlm.nih.gov
Renewed interest in gender-sensitive studies focussing on fashion brands marketing
communications across diverse cultures and generational cohorts of consumers has …

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non …

AB Mahmoud, J Ball, D Rubin, L Fuxman… - Journal of Marketing …, 2022 - Taylor & Francis
This study represents a novel attempt to investigate the cascading effects of COVID-19
perceptions onto behavioural patterns towards fashion brands on Instagram and across two …

The role of social media engagement and emotional intelligence in successful employment

OR Ashaye, AB Mahmoud, AS Munna… - Higher Education, Skills …, 2023 - emerald.com
Purpose This paper focusses on demonstrating the role of social media engagement and
considering emotional intelligence (hereafter EI) as a critical concept to successful …

Like a cog in a machine: the effectiveness of AI-powered human resourcing

AB Mahmoud - Advances in intelligent, flexible, and lean …, 2021 - igi-global.com
Similar to its sisters, the Fourth Industrial Revolution (Industry 4.0) has sparked varying
sentiments and views regarding the ethicality and effectiveness of employing artificial …