Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

The ever-increasing prominence of social media platforms demonstrates the level of
engagement of Indian luxury consumers. This study aims to determine the influence of social …

This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …

In the past decades, as traditional luxury goods and conspicuous consumption have
become more mainstream and lost some of their signaling value, new alternative signals of …

Luxury brand social media word of mouth (SWOM) often induces audience envy, which can
be revealed to brand users and trigger their perceptions of being envied. Recent studies …

The luxury fashion industry suffers substantial losses due to non‐deceptive counterfeit
purchase behavior. This study extends prior research on such behavior by investigating the …

This study examines the impact of idealism, possession‐based happiness, and the attitude
toward the legality of counterfeits on the willingness to buy counterfeit luxury brands in …

Despite efforts to study counterfeit consumption, little is known about consequences of such
behavior for social perception, particularly how consumers who purchase counterfeit …

The prevalence of counterfeit luxury brands is a multifaceted issue with far-reaching
consequences, yet the literature lacks theory and evidence on enforcement activism's role in …

This study analyzes the efficiency hypothesis for three major wine indices using different
parametric and non‐parametric tests for the short and long‐term horizons. Based on monthly …