The concept of customer value is becoming increasingly used in strategy and marketing
literature in recent years. Customer value is considered central to competitive advantage …

The concept of value and, more specifically, customer value is of increasing interest to both
academics and practitioners. This paper undertakes a substantial review of past and current …

Purpose Loyalty has become the most important strategic aim in the hotel industry. The
purpose of this paper is to obtain an empirical understanding of loyalty in the Kuala Lumpur …

Using the DART (dialogue, access, risk, and transparency) model as a core framework of
value co-creation (VCC), and in the context of hospitality services, this study explores the …

The purpose of this study is to test the product quality and price towards customer
satisfaction and to the the mediating role of customer value in improving customer …

Purpose–The purpose of this paper is to extend current discussions of value creation and
propose a customer dominant value perspective. The point of origin in a customer‐dominant …

Driven by more demanding customers, global competition, and slow-growth economies and
industries, many organizations search for new ways to achieve and retain a competitive …

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide
explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle …

Although researchers and managers pay increasing attention to customer value,
satisfaction, loyalty, and switching costs, not much is known about their interrelationships …

Understanding the motivations of consumers to engage in relationships with marketers is
important for both practitioners and marketing scholars. To develop an effective theory of …