The sustainable growth of the tourism industry is attributed to the involvement of tourists in
the process of value co-creation. This research aims to systematically review the existing …

Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …

The proliferation of digital technologies has received considerable attention in the business
landscape. Artificial intelligence (AI) is proclaimed as a transformative technological …

In light of the burgeoning metaverse trend, this study seeks to explore the key factors
influencing users' continuance intention towards this emerging platform in the context of …

Digital-free tourism (DFT) describes tourism spaces where internet and mobile signals are
either absent or digital technology usage is controlled. By employing critical discourse …

City tourism is one of the fastest growing travel segments worldwide [18] and the changing
nature of city tourism becomes increasingly apparent in many cities. Facilitated by mobile …

This study explores the impact of artificial intelligence (AI) on customer perceptions and
behavior in restaurants, airline companies, and hotel sectors within the hospitality industry of …

Understanding the complex and dynamic nature of experiences requires the use of proper
measurement tools. As interest grows in the objective measurement of experiences within …

This study investigates the factors influencing the adoption of information technology (IT) in
the hotel industry, specifically in Morocco, a develo** country. Our research model …

Blockchain technologies are predicted to substantially transform the tourism industry. At
present, cryptocurrencies are the most advanced application of public blockchains that …