Studying human behavior is of particular interest within the field of Human-Computer
Interaction (HCI) as it can provide insight into human performance. Prior HCI research …

Since mouse-tracking paradigm came under the spotlight two decades ago, by providing
mouse cursor trajectories, it has been applied by behavioral scientists to a variety of topics to …

Objective In this rapidly digitizing world, it is becoming ever more important to understand
people's online behaviors in both scientific and consumer research settings. The current …

Mouse activity is known as an important indicator of user attention and interest on a web
page. Many modern commercial web analytics services record and report mouse activity of …

Abstract This paper explores Pointer Assisted Reading (PAR), a reading behavior consisting
of moving the mouse cursor (also known as the pointer) along sentences to mark the …

Consumer emotions and brand awareness are closely linked to the online advertising
experience. Interactivity can enhance consumers' engagement with social media sites and …

User attention on web pages is commonly visualized using heatmaps. Substantial mouse
activity in an area of a web page may indicate substantial user attention. Accordingly, areas …

Web analytics has changed significantly in recent years. As part of the big data revolution,
frequent low-level user actions, such as mouse movements and clicks, are often used in …

This study investigates students' mouse behavior during their interaction with a web-based
experiential learning environment for Computer Science courses. The research focuses on …

Previous studies used gaze behavior to predict product preference in value-based decision-
making, based on gaze angle variables such as dwell time, fixation duration and the first …