This study aims to examine the influencing factors that may enable or hinder the user
adoption of social commerce in the Metaverse. Drawing on the Uses and Gratification …

The concept of consumer reviews dates back to traditional word-of-mouth recommendations,
which have always played a crucial role in consumer decision-making. However, with the …

The purpose of this study was to explore the factors that influence consumers' attitudes
towards digital communications within the South African banking industry by validating a six …

At present, tourism has become an important part of people's lives. As the pillar industry of
national economy and the leader of modern service industry, tourism is an important force in …

At present, agricultural production in China is in a period of transition, which has given rise
to many problems. Eco-agriculture and tourism development is an important part of the …

The aim of the present study focuses on gaining a better understanding of the application of
the Elaboration Likelihood Model in relation to travel information retrieved from Instagram …

The characteristic intelligent tourism public service platform refers to an online platform that
integrates various functions such as tourism information query, product display, reservation …

Essa tese aborda o tema dos influenciadores digitais financeiros e os efeitos que seu
trabalho de produção e divulgação de conteúdo financeiro causam no comportamento dos …