Purpose The study examined the mediating and moderating roles of engagement and trust
in the relationship between digital marketing and purchase intentions in the banking …

Contemporary literature does not offer evidence on the causal relationship of default risk
and investor sentiments for FinTech sector. We bridge this gap by assessing the dynamic co …

Purpose Self-presentation has emerged as a pivotal marketing strategy for service providers
seeking to craft virtual images in the peer-to-peer (P2P) accommodation sector. However …

This research examines the continuance intention of Fintech Peer-to-Peer (P2P) Financing
Shariah by considering the moderating roles of brand schematicity and digital financial …

This study aims to contribute to sponsorship-related research by exploring how the linguistic
information cues of posts referring to event sponsors influence digital consumer …

This paper unveils the sentiments embedded in the dynamic discourse surrounding
Indonesian startups and financial technology (Fintech) through a comprehensive Social …

Abstract The emergence of Financial Technology (Fintech) has revolutionized the financial
services industry, offering a wide array of services powered by technology. Understanding …

This research examines the continuance intention of Fintech Peer-to-Peer (P2P) Financing
Shariah by considering the moderating roles of brand schematicity and digital financial …

This journal article delves into the realm of FinTech and investigates the profound impact of
Behavioral Real-Time Analytics Platforms on the financial services industry. By leveraging …