Family businesses have traditionally been recognised for their trustworthiness and
reputation. Interestingly, the extant literature suggests the influence of reputation and trust on …

The sustainable growth of the tourism industry is attributed to the involvement of tourists in
the process of value co-creation. This research aims to systematically review the existing …

Customer value co-creation behaviors play a crucial part in determining customer
satisfaction. However, few restaurant literatures have examined how innovativeness …

In this study we organize and analyze the literature on value co-creation in tourism and
hospitality. For this purpose, we conducted a systematic literature review with 298 articles …

Travel has become a synonym of living memorable and enjoyable experiences. Co-creation
centralizes tourists' role in the creation of value that results from the interaction with other …

This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …

Using visualizations of danmaku and word cooccurrence analysis, the current research
evaluates China's live-streaming travel industry by extracting live streamers' and customers' …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Branding originated as a means by which a company differentiated its goods and/or services
from those of its competitors (Cowley, 1996). In tourism and hospitality, the importance of …

Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …