This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Recently, gamification has emerged as an effective approach to captivate users, particularly
in the context of online education. Although there has been a rise in the recent surge of …

This thought-provoking conceptual research pioneers the conceptualization of sense of
place (SOP) in tourism within a metaverse paradigm, where the convergence of real and …

Despite the growth of the metaverse, users' perception of their self-image based on the
embodied elements remains unexplored. This research explores the metaverse world's …

The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …

Research has shown a link between depression risk and how gamers form relationships
with their in-game figure of representation, called avatar. This is reinforced by literature …

Purpose This study examines how users' multidimensional representational fidelity factors
affect sociability and cyberself engagement in the Metaverse platform; that is, how they …

Purpose This paper aims to explore the multifaceted relationship between avatars, players,
art and libraries in digital environments. Specifically, the paper investigates the artistic …

Rapid advances in AI technology have important implications for, and effects on, brands and
advertisers. Increasingly, brands are creating digital models to showcase clothing and …

Avatars serve as the virtual embodiment of users, facilitating their online interaction, with
potential positive and negative effects. These effects range from enhancing social and …