In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

Although big data, big data analytics (BDA) and business intelligence have attracted
growing attention of both academics and practitioners, a lack of clarity persists about how …

Online firestorms pose severe threats to online brand communities. Any negative electronic
word of mouth (eWOM) has the potential to become an online firestorm, yet not every post …

Retailers gather data about customers' online behavior to develop personalized service
offers. Greater personalization typically increases service relevance and customer adoption …

Digital communication, the electronic transmission of information, reflects and influences
consumers' perceptions, attitudes, behaviors, and shop** journeys. Thus, data stemming …

Bitcoin's emergence has the potential to pave the way for a technological revolution in
financial markets. What determines its valuation is an important open question with far …

Health care consumers and patients are increasingly using online health communities
(OHCs) to exchange social support and enhance their well-being. The success of OHCs in …

Business ecosystems are complex, dynamic systems characterized by a multitude of entities,
including companies, ventures, and technologies, as well as activities and trends …

Qualitative researchers in information management research often need to evaluate inter-
coder reliability (ICR) to test the trustworthiness of their content analysis. A suitable method …