The notion of hypothetical bias (HB) constitutes, arguably, the most fundamental issue in
relation to the use of hypothetical survey methods. Whether or to what extent choices of …

Greenwashing refers to the strategies adopted by some manufacturers to convey
environmentally friendly production methods using claims, green-coloured packaging, and …

Purpose: Hydroponics, also known as controlled environment agriculture, is a method of
cultivating plants and herbs without soil using mineral-supplemented solutions. Agriculture …

East Africa has the potential to boost its urban food production through adoption of soilless
farming techniques. The case study assessed the benefits and drawbacks allied with …

Microplastics (MPs) are a global threat to the environment, and plant uptake of MP particles
(≤ 0.2 μm) is a particular cause for concern. However, physiological and molecular …

This study investigates, for the first time, British, Spanish, and French consumers' willingness
to pay (WTP) for cultured beef burger. Using a choice experiment (CE) involving beef …

Consumer attitudes toward novel fresh herb cultivation methods, including urban farming,
hydroponics, and robotic cultivation, were explored among 148 participants in the UK. Urban …

Most Japanese consumers focus on the appearance of vegetables, for example, their shape,
color, or size. However, giving consumers precise information about the growing process of …

The uptake of antimicrobials by vegetables can reduce plant production and compromise
food safety, as these compounds can disrupt plant physiology and accumulate in plant …

Consumer aversion to new food technologies may be partly explained by the gap between
the problem that the technology solves and what consumers actually understand about the …