Video game live streaming is a kind of real-time video social media that integrates traditional
broadcasting and online gaming. With the rapid popularity of video game live streaming in …

Live streaming allows streamers and viewers to watch, create, and share videos in real time
on topics from gaming, shop**, and social channels to tourism and entertainment. It is …

During the outbreak of the Coronavirus (COVID-19) pandemic, higher education institutions
(HEIs) have shifted from traditional and blended learning approaches to a fully virtual course …

ABSTRACT E-retailers are embracing new digital marketing strategies to provide more
authentic information to their customers. This research examines the impact of live video …

A novel function of live streaming is that viewers can send paid gifts to broadcasters. In
addition, viewers can engage with broadcasters by sending danmaku, a type of comment …

摘要在社交商务诞生之前， 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …

Video game streaming platforms have reached high popularity within the last years. As one
of these popular platforms, Twitch provides users with the opportunity to participate in …

In e-commerce live streaming, sellers choose the most suitable streamers to endorse their
products. The streamer introduces the main functions of the goods, organizes marketing …

ABSTRACT A central theme in media research has been the transition from traditional
broadcast media, like television and radio, to social media and streaming services. For both …

Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …