Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim
that our senses report back objective reality, cognitive scientist Donald Hoffman argues that …

We argue that the importance of self-esteem lies in what people believe they need to be or
do to have worth as a person. These contingencies of self-worth are both sources of …

Although consumer spending typically declines in economic recessions, some observers
have noted that recessions appear to increase women's spending on beauty products—the …

Recent research shows that women experience nonconscious shifts across different phases
of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are …

Previous research reported ovulatory changes in women's appearance, mate preferences,
extra-and in-pair sexual desire, and behavior, but has been criticized for small sample sizes …

Trait self-esteem ranks among the most widely investigated yet misunderstood constructs in
behavioral science. Despite the fact that thousands of studies have examined individual …

Over the last decade, a growing literature has shown that women in the fertile phase of the
menstrual cycle demonstrate stronger preferences for men with masculine traits than they do …

Two experiments explored the possibility that specific health risks observed among young
women may be influenced by attractiveness-enhancement goals associated with mating …

The menstrual cycle has been largely ignored within the consumer research literature. Using
a survey panel, women's food and appearance-related consumption was tracked for 35 …

Women's reproductive fertility peaks for a few days in the middle of their cycle around
ovulation. Because conception is most likely to occur inside this brief fertile window …