ABSTRACT COVID-19 caused a surge in people's desire to travel due to their fear of
missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new …

There exists literary evidence that there is an established relationship between humanizing
bots and customer perceptions of fairness and consequential user experience. This study …

Purpose The diffusion of near-field communication (NFC) m-payment depends largely on
retailers who are more motivated to provide NFC m-payment for the retailers' customers if …

The objective of this study is to examine and analyze the influence of consumer purchasing
decisions in digital era by considering the influence of social media marketing, e-service …

Privacy concerns persist when consumers disclose information, impacting mobile payment
services diffusion. However, information disclosure is inevitable in mobile payment services …

Purpose The study aims to develop an in-depth understanding of challenges faced by Indian
women professionals during the pandemic and the human resource (HR) initiatives like …

This study focuses on the factors influencing consumers' continuous participation
willingness in online pre-sale activities. Based on perceived value and social exchange …

Purpose The young generation (Gen Z and Millennials) has a different set of values that the
brand needs to interpret better. There is evidence of a correlation between luxury brands …

Service providers are ardent about promoting mobile payment (M-payment) technologies
that enhance customer experience and foster a favorable attitude toward M-payments …

This study aims to assess the validity and reliability of a questionnaire designed to measure
Micro, Small, and Medium Enterprises (MSME) owners' perceptions of Quick Response …