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Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective
While prior authors have explored the notions of human and/or automated social presence,
these concepts have been predominantly assessed either individually or as mutually …
these concepts have been predominantly assessed either individually or as mutually …
2D AI Avatar Attributes Impacting on Bank Customers' Perceived Experience
SM De Silva, I Imangi, S Lakshan… - 2024 8th SLAAI …, 2024 - ieeexplore.ieee.org
A 2D AI avatar is a digital representation of a human being designed to enhance user
interaction in online transactions. Banks especially use this avatar to improve customer …
interaction in online transactions. Banks especially use this avatar to improve customer …
CONSUMER BEHAVIOUR IN THE METAVERSE: A SYSTEMATIC REVIEW
ZS Balık - Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi …, 2024 - dergipark.org.tr
Consumer behaviour on Metaverse platforms has become an increasingly important topic.
This study aims to examine the reasons why consumers purchase virtual products or real …
This study aims to examine the reasons why consumers purchase virtual products or real …
Managing Metaverse Retailing: Branding, Channel and Consumer Journey
Metaverse retailing encapsulates commercial endeavors conducted within virtual reality
environments online, facilitating comprehensive trading and experiential processes. This …
environments online, facilitating comprehensive trading and experiential processes. This …