Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

DE Sprott, LD Hollebeek, V Sigurdsson… - Psychology & …, 2025 - Wiley Online Library
While prior authors have explored the notions of human and/or automated social presence,
these concepts have been predominantly assessed either individually or as mutually …

2D AI Avatar Attributes Impacting on Bank Customers' Perceived Experience

SM De Silva, I Imangi, S Lakshan… - 2024 8th SLAAI …, 2024 - ieeexplore.ieee.org
A 2D AI avatar is a digital representation of a human being designed to enhance user
interaction in online transactions. Banks especially use this avatar to improve customer …

CONSUMER BEHAVIOUR IN THE METAVERSE: A SYSTEMATIC REVIEW

ZS Balık - Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi …, 2024 - dergipark.org.tr
Consumer behaviour on Metaverse platforms has become an increasingly important topic.
This study aims to examine the reasons why consumers purchase virtual products or real …

Managing Metaverse Retailing: Branding, Channel and Consumer Journey

J Xun, X Fan, W Liang, C Ma - Exploring Practice-Led Research for …, 2025 - igi-global.com
Metaverse retailing encapsulates commercial endeavors conducted within virtual reality
environments online, facilitating comprehensive trading and experiential processes. This …