Strategic brand management in and through sport
AE Manoli - Journal of Strategic Marketing, 2024 - Taylor & Francis
Within the extended academic literature on strategic marketing, brand management appears
to be high on the agenda of scholars in the past seven decades. Despite the continuous …
to be high on the agenda of scholars in the past seven decades. Despite the continuous …
Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis
This study investigated causal antecedents' symmetric and asymmetric effects on satellite
fans' intention to revisit the home ground of their favorite sports teams through the lens of …
fans' intention to revisit the home ground of their favorite sports teams through the lens of …
Esports fan identity toward sponsor–sponsee relationship: an understanding of the role-based identity
Purpose Despite to useful relevance to better understand how group-level identity develops,
few studies have explored the identity theory in the esports field and, in particular …
few studies have explored the identity theory in the esports field and, in particular …
Satellite fans' nostalgia buffers negative emotions and increases well-being and travel intention
This study aimed to examine how satellite fans perceived the risk of COVID-19 and its
influence on their emotions (ie, nostalgia, depression, and frustration), well-being, and …
influence on their emotions (ie, nostalgia, depression, and frustration), well-being, and …
From love to betrayal? When your team's sponsor decides to also sponsor your rival
Purpose The aim of this research was to investigate fans' responses toward a sponsor that
has had a long-standing sponsorship deal with a club and decided also to sponsor the …
has had a long-standing sponsorship deal with a club and decided also to sponsor the …
Championship and sponsor analysis in intercollegiate athletics: A case study examining the effects of identification, expectations, and game outcomes on event …
To examine the relationship among identification, fan expectations, and sponsorship
outcomes, this study examined Alabama and Clemson fan expectations and responses to …
outcomes, this study examined Alabama and Clemson fan expectations and responses to …
Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect
This study explores the factors influencing satellite sport fans' social media engagement,
focusing on Japanese National Basketball Association (NBA) fans. Using the technology …
focusing on Japanese National Basketball Association (NBA) fans. Using the technology …
The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification
F Mazloomi Soveini - Sports Business Journal, 2022 - sbj.alzahra.ac.ir
Purpose: This study aimed to assess the effect of brand association on the brand equity of
the FC Persepolis football team with the mediating role of fan-team identification …
the FC Persepolis football team with the mediating role of fan-team identification …
Investigating the Role of Fan-Team Identification in the Sponsorship Consequences in Professional Football League of Iran
A Jaberi, Z Barkhordar - Research in Sport Management and …, 2022 - rsmm.uma.ac.ir
Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team
identification on the sponsorship consequences in professional football league of Iran …
identification on the sponsorship consequences in professional football league of Iran …
[BOOK][B] The influence of geographical distance on motivations for social media engagement and its influence on fan loyalty: a comparison of local and international …
V Nickolai - 2023 - search.proquest.com
Professional sports teams and leagues that play at a superior level and have sporting
success on an international level nowadays have a large number of geographically distant …
success on an international level nowadays have a large number of geographically distant …