Models for the processes by which ideas and influence propagate through a social network
have been studied in a number of domains, including the diffusion of medical and …

We study the optimal pricing strategies of a monopolist selling a divisible good (service) to
consumers who are embedded in a social network. A key feature of our model is that …

We consider a model of user engagement in social networks, where each player incurs a
cost to remain engaged but derives a benefit proportional to the number of engaged …

Finding patterns of interaction and predicting the future structure of networks has many
important applications, such as recommendation systems and customer targeting …

Problem definition: Retailers have become increasingly interested in personalizing their
products and services such as promotions. For this, we need new personalized demand …

We consider the problem of designing auctions in social networks for goods that exhibit
single-parameter submodular network externalities in which a bidder's value for an outcome …

We study the power of fractional allocations of resources to maximize our influence in a
network. This work extends in a natural way the well-studied model by Kleinberg, Kempe …

We study a two-period model in which a firm faces the problem of deciding whether to
commit to sales volume disclosure under market size uncertainty when selling a network …

Problem definition: The recent ubiquity of social networks allows firms to collect vast amount
of data on their customers and on their social interactions. We consider a setting in which a …

We consider a pricing problem for a single product that experiences network effects.
Demand is described by a consumer choice model in which each individual chooses …