Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

The paper develops a conceptual framework to study the constructs of information
technology (IT)-supported value co-creation and co-destruction through shared processes of …

The digital revolution is radically changing the world we live in. Sensors in smart homes are
able to interconnect devices such as thermostats, washing machines, television sets …

Purpose Digitalization accelerates the need of tourism and hospitality ecosystems to reframe
business models in line with a data-driven orientation that can foster value creation and …

In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …

The Covid-19 pandemic has globally affected most of the industrial sectors, pushing public
and private institutions to invest in digital transformation at a pace never experienced before …

The question remains how to integrate the core service proposals within a smart tourism
platform setting for further facilitating tourist value co-creation behaviours in sustainable …

This paper analyses the TrentoSmartCity project to redefine Trento (an Italian municipality)
as a smart community according to an ecosystems view that explores the different resources …

Purpose This research delves into the realm of Business Model Innovation (BMI), integrating
it with the human-centric, sustainable, and resilient principles of Industry 5.0, proposing a …

Purpose Digital tourism has drawn the attention of researchers around the globe. This study
aims to assess the digital tourism experience for tourist site revisit from an emerging market …