This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …

With the outbreak of COVID-19, contact tracing is becoming a used intervention to control
the spread of this highly infectious disease. This article explores an individual's intention to …

Digitization makes it easier for firms to build their innovation and marketing efforts around
consumers' personal data. In this research, we employ a privacy perspective based on …

Privacy threats in a social media-enabled application (app) can originate from either the
institution or other app users. Although privacy in social media is well studied, the role of …

Rapid advancements in human neuroscience and neurotechnology open unprecedented
possibilities for accessing, collecting, sharing and manipulating information from the human …

This study explores the antecedents and consequences of health information privacy
concerns in online health communities by integrating the dual calculus and protection …

Retailers gather data about customers' online behavior to develop personalized service
offers. Greater personalization typically increases service relevance and customer adoption …

A new digital marketing tool that has emerged today is that of social media influencer
marketing. Social media influencers are those individuals who shape consumers' …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …