[HTML][HTML] Improving PLS-SEM use for business marketing research
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
[HTML][HTML] A perspective on using partial least squares structural equation modelling in data articles
This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
The role of environmental regulation and green human capital towards sustainable development: The mediating role of green innovation and industry upgradation
The future of the globe depends upon sustainable development, where there is the least
possible negative impact of development on the environment. Technology plays a critical …
possible negative impact of development on the environment. Technology plays a critical …
Artificial intelligence (AI)-enabled CRM capability in healthcare: The impact on service innovation
Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …
A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Purpose Partial least squares structural equation modeling (PLS-SEM) has become an
established social sciences multivariate analysis technique. Since quality management …
established social sciences multivariate analysis technique. Since quality management …
Impact of industry 4.0 technologies on sustainable supply chain performance: The mediating role of green supply chain management practices and circular economy
During the COVID-19 pandemic, Industry 4.0 technologies and sustainable supply chain
practices gained momentum in building a modern and sustainable supply chain. The …
practices gained momentum in building a modern and sustainable supply chain. The …
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
The use of partial least squares structural equation modeling (PLS-SEM) has been gaining
momentum in family business research. Since the publication of a PLS-SEM guidelines …
momentum in family business research. Since the publication of a PLS-SEM guidelines …
[HTML][HTML] Enhancing user engagement: The role of gamification in mobile apps
Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …
with their mobile apps. However, more research into the mechanisms that facilitate user …