[HTML][HTML] Artificial intelligence empowered conversational agents: A systematic literature review and research agenda
MM Mariani, N Hashemi, J Wirtz - Journal of Business Research, 2023 - Elsevier
Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …
map out research in this field, we conducted a systematic literature review (SLR) of …
Alexa, what do we know about conversational commerce? Insights from a systematic literature review
Conversational agents are systems with human‐like features that can be deployed in
service settings and are fast emerging as the future of online commerce. Considering the …
service settings and are fast emerging as the future of online commerce. Considering the …
Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of AIDUA framework
X Ma, Y Huo - Technology in Society, 2023 - Elsevier
As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …
attention for its advanced AI-based text generation capabilities. However, the issue of …
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
[HTML][HTML] Social companionship with artificial intelligence: Recent trends and future avenues
The social companionship (SC) feature in conversational agents (CAs) enables the
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …
[HTML][HTML] The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19
The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shop** behaviours. This study seeks to develop an integrated model of the critical role of …
shop** behaviours. This study seeks to develop an integrated model of the critical role of …
[HTML][HTML] Explainable Artificial Intelligence (XAI) from a user perspective: A synthesis of prior literature and problematizing avenues for future research
The rapid growth and use of artificial intelligence (AI)-based systems have raised concerns
regarding explainability. Recent studies have discussed the emerging demand for …
regarding explainability. Recent studies have discussed the emerging demand for …
[HTML][HTML] Examining the role of consumer motivations to use voice assistants for fashion shop**: The mediating role of awe experience and eWOM
Artificial intelligence-enabled voice assistant services have received notable scholarly
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
Reinforcing customer journey through artificial intelligence: a review and research agenda
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …
development undergoing in the retail sector. It proposes a theoretical framework of the …
How do interactive voice assistants build brands' loyalty?
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …
and respond accordingly via synthesized voices and this family of technologies has helped …