Internal branding: Social identity and social exchange perspectives on turning employees into brand champions
B Löhndorf, A Diamantopoulos - Journal of Service research, 2014 - journals.sagepub.com
Prior research acknowledges employees' crucial role in building strong service brands, yet
empirical research on how to turn employees into brand champions remains scarce and has …
empirical research on how to turn employees into brand champions remains scarce and has …
Fostering three types of green behavior through green HRM in the energy sector: the conditional role of environmental managerial support
Purpose Drawing on the social exchange theory (SET) and the self-determination theory
(SDT), the present study aims to examine the impact of green human resource management …
(SDT), the present study aims to examine the impact of green human resource management …
Negotiating the female successor–leader role within family business succession in China
H **_behavior_through_extra_effort/links/648c64a1c41fb852dd0b12ee/Give-full-play-to-the-talent-exploring-when-perceived-overqualification-leads-to-more-altruistic-hel**-behavior-through-extra-effort.pdf" data-clk="hl=en&sa=T&oi=gga&ct=gga&cd=9&d=11074279743452094453&ei=4wOwZ8fYGqq0ieoPv5agmAs" data-clk-atid="9R_Eq8C-r5kJ" target="_blank">[PDF] researchgate.net
Give full play to the talent: Exploring when perceived overqualification leads to more altruistic hel** behavior through extra effort
Purpose This paper aims to build a moderate mediation model to delineate when and how
employee with perceived overqualification will exert extra effort and therefore engage in …
employee with perceived overqualification will exert extra effort and therefore engage in …