Aims: Both gambling and digital gaming are growing in popularity and there is ongoing
discussion about their convergence. This population-based longitudinal survey study …

Loot boxes are gambling-like products in video games that can be purchased with real-
world money to obtain random rewards. Regulations have been imposed in some …

Youth online engagement and well-being are especially important in emerging countries,
but they tend to be understudied. Rather, the existing research tends to be more on the …

This paper explores the application of bandit methods for the assignment of “starter packs” to
new players in a free-to-play mobile game environment. Leveraging an online reinforcement …

In games and playable media, almost nothing is as it was at the turn of the millennium.
Digital and analog games have exploded in reach, diversity, and relevance. Digital platforms …

This thesis leverages player perspectives to understand problematic microtransactions in
video games. Microtransactions are uncapped, repeated in-game purchases, and their …

The internet has increased the accessibility of gambling, with a corresponding increase in
the risk of gambling problems. To date, little research has examined the risk profile of …

The rise of online gambling has transformed the gambling environment by providing easier
access to a wide variety of gambling products. While often marketed as entertainment, a …

The development and use of microtransactions for mobile video games raises considerable
ethical ramifications. We present a three-stage investigation to derive an ethical framework …

A company's marketing plan is one of the most crucial components in determining its
success. In addition to conceptualization and creation, a comprehensive marketing plan …