This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …

This paper furthers our understanding of customer brand engagement through augmented
reality (AR) features on retailers' mobile applications. Due to the ubiquitous smartphone …

Abstract Artificial Intelligent (AI) In-home Voice Assistants have seen unprecedented growth.
However, we have little understanding on the factors motivating individuals to use such …

The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …

Artificially Intelligent (AI) voice assistants (VAs) are continuing to grow in popularity amongst
consumers. While in their infancy, several brands are now utilising VAs such as the Amazon …

This study investigates the impact of celebrity endorsement and the moderating effect of
negative publicity on consumer purchase intention or attitudes in an emerging market …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

The rapid growth of technology has given rise to a form of communication unknown to the
business world ie “electronic word of mouth”(e-WOM), which is considered to be an ideal …

This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps) …

The social behavioral perspective is under-researched in the extant literature. This hinders
the holistic understanding of social media brand engagement. This study examines the …