Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage
Advancing value creation has gained momentum in recent years due to the dramatic growth
of data-driven marketing analytics. As such, there is an ever-growing surge both in …
of data-driven marketing analytics. As such, there is an ever-growing surge both in …
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry
Data-driven analytics and artificial intelligence (AI) have become the most crucial aspects of
today's industrial marketing management. Although many firms have embraced analytics …
today's industrial marketing management. Although many firms have embraced analytics …
Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?
Purpose Few well-documented studies have explained the importance of researching firms'
marketing analytics capability (FMAC). In spite of its significance, there is scant attention to …
marketing analytics capability (FMAC). In spite of its significance, there is scant attention to …
Revisiting customer analytics capability for data-driven retailing
Customer analytics is one of the most dominant strategic weapons in today's competitive
retail environment. In spite of its strategic importance, there is scant attention to investigating …
retail environment. In spite of its strategic importance, there is scant attention to investigating …
Strengthening green competitive advantage through organizational learning and green marketing capabilities in a big data environment: a moderated-mediation …
Purpose Big data capabilities have the potential to completely transform conventional
methods of doing business. Nevertheless, the role of big data capabilities in fostering green …
methods of doing business. Nevertheless, the role of big data capabilities in fostering green …
Data-driven strategies in operation management: mining user-generated content in Twitter
In recent years, the business ecosystem has focused on understanding new ways of
automating, collecting, and analyzing data in order to improve products and business …
automating, collecting, and analyzing data in order to improve products and business …
Operationalizing artificial intelligence-enabled customer analytics capability in retailing
The value of customer analytics (CA) and artificial intelligence (AI) has been discussed
separately at the forefront of research for business, marketing, and operations management …
separately at the forefront of research for business, marketing, and operations management …
[PDF][PDF] Organizational performance from the perspective of customer experience management: A critical review of literature
MN Mwagona, GM Kinyua - International Journal of Education and …, 2023 - br.ijern.com
In response to the evolving global markets, characterized by dynamic environment and
intensive competition, organizations are seeking and implementing new and innovative …
intensive competition, organizations are seeking and implementing new and innovative …
Conceptualising online fashion brand recognition: scale development and validation
Purpose This study aims to develop and validate a scale for measuring online fashion brand
recognition (OFBR). Design/methodology/approach Given the existing literature on brand …
recognition (OFBR). Design/methodology/approach Given the existing literature on brand …
Marketing information and marketing intelligence: generation of customer insights
PC Mandal - International Journal of Technology Diffusion (IJTD), 2022 - igi-global.com
Companies require understanding the needs, wants, and preferences of customers and
generating relevant customer insights to serve them well. Customer insights can be …
generating relevant customer insights to serve them well. Customer insights can be …