A systematic literature review of store atmosphere in alternative retail commerce channels
The importance of store atmospherics on consumers' shop** behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …
studied since the 1970s. Over the years, and with the development of technology, store …
Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
Research background: With growing evidence of consumer adoption of mobile shop**
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
apps, there is a pivotal need for comprehending Internet-enabled consumer devices in …
Crafting a healthier future: exploring the nexus of product design, digital innovations and dynamic marketing for obesity prevention. A literature review
Purpose The current work aims to present a review of academic literature that systematizes
the body of knowledge related to marketing and consumer behavior in order to identify the …
the body of knowledge related to marketing and consumer behavior in order to identify the …
To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Purpose Throughout 2020, especially under the lockdown measures, there was a significant
surge in e-commerce and social commerce (s-commerce), with numerous people all over …
surge in e-commerce and social commerce (s-commerce), with numerous people all over …
How mobile augmented reality digitally transforms the retail sector: examining trust in augmented reality apps and online/offline store patronage intention
Purpose The purpose of the study was to identify (1) whether aspects of expectancy-value
judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and …
judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and …
Augmented reality is the new digital banking–AR brand experience impact on brand loyalty
Purpose Consumers are increasingly embracing innovative technologies for enhanced
experiences. This study delves into the banking consumer brand experience through the …
experiences. This study delves into the banking consumer brand experience through the …
Let's play: Me and my AI‐powered avatar as one team
Artificial intelligence (AI) tools have altered the gaming industry, thanks to their newly
incepted functionalities, which have enhanced the consumer experience. Building on …
incepted functionalities, which have enhanced the consumer experience. Building on …
Factors influencing online shop** intentions: The mediating role of perceived enjoyment
The study aimed to understand factors influencing customers' online shop** intentions.
This study used the technology acceptance model (TAM) and extended it, including social …
This study used the technology acceptance model (TAM) and extended it, including social …
The effect of assortment and fulfillment on shop** assistance and efficiency: An e-tail servicescape perspective
The study focuses on comparative effectiveness of two e-tail servicescape dimensions, eg,
product assortment and order fulfillment on consumers' online purchase intentions for …
product assortment and order fulfillment on consumers' online purchase intentions for …
Behavioural intention of consumers to use app-based shop** on green tech products in an emerging economy
Purpose The purpose of this research article is to explore the behavioural intention of
consumers to use app-based shop** for green-tech products in the emerging economy of …
consumers to use app-based shop** for green-tech products in the emerging economy of …