A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

The metaverse has the potential to extend the physical world using augmented and virtual
reality technologies allowing users to seamlessly interact within real and simulated …

Metaverse, which was first defined as fictional about 20 years ago, refers to a virtual
universe where people feel entirely mentally with engaged augmented virtual reality devices …

Metaverse has been a hot topic of discussion among academics and practitioners with the
advancements of VR, AR, blockchain, 5G, as well as non-face-to-face communications. This …

The initial hype and fanfare from the Meta Platforms view of how the metaverse could be
brought to life has evolved into an ongoing discussion of not only the metaverse's impact on …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

Despite positive attitudes towards augmented reality (AR) technology and the rich consumer
experience that the technology offers, AR technology adoption and usage to enhance the …

With Facebook's name changing to Meta, the metaverse concept has become popular
again. There are many indications that the current fashionableness of the metaverse is not …

Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …