US teens are spending substantial time on social networking sites (SNSs). Yet, only a few
studies have documented teens' privacy-protecting behaviors on SNSs. Using data of …

The sixth edition of this approachable text draws on both academic and applied
perspectives to offer a lively critique of contemporary advertising's effects on American …

Objective: The objective of this research was to determine if, based on gender, adolescents
were exposed to different marketing techniques that promoted food and beverages over …

This book is designed to familiarize you with the tools needed to make moral decisions
regarding the use of mass media, both as a consumer of the “products” of the media and as …

Media Ethics: Key Principles for Responsible Practice makes ethics accessible and
applicable to media practice, and explains key ethical principles and their application in print …

The case for enhancing critical thinking as an integral part of the marketing curriculum
through the debate process is presented. Linkages between critical thinking, debate, and the …

Although considerable research has examined attitude toward advertising in general (AG),
little is known about AG's determinants. This study investigates gender stereotype-related …

Controversies in Media Ethics offers students, instructors and professionals multiple
perspectives on media ethics issues presenting vast" gray areas" and few, if any, easy …

This research belongs to descriptive qualitative research. The aim of this research to find out
the types of cohesive devices in job advertisements and to describe the application the …

Advertising is a particularly representative case of Popular Culture. Recently, the terms
Femvertising and Ad-her-tising have been coined to refer to female-targeted advertising that …