This paper has a rather audacious purpose: to present a comprehensive theory explaining,
and further providing hypotheses for the empirical study of, the multiple ways by which …

We are currently witnessing an unprecedented era of digital transformation in sports, driven
by the revolutions in Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) …

This paper aims to show the use of Webtoon for EFL students to get more vocabulary either
by the dialogue or even just the picture itself because it also can increase the level of …

In this expanded second edition of Cognitive Architecture, the authors review new findings in
psychology and neuroscience to help architects and planners better understand their clients …

Empirical aesthetics and neuroaesthetics study two main issues: the valuation of sensory
objects and art experience. These two issues are often treated as if they were intrinsically …

This paper addresses the relationship between brand logo symmetry and product design
inferences. By relying on the theoretical concepts of consumer self-congruity and spillover …

Although some methods of measuring visual aesthetics have been established, such as
subjective reporting, feature calculating, and physiological assessing, designers still lack an …

Symmetry is an important and prominent feature of the visual world. It has been studied as a
basis for image segmentation and perceptual organization, but it also plays a role in higher …

Neuroaesthetic research has focused on neural predictive processes involved in the
encounter with art stimuli or the related evaluative judgements, and it has been mainly …

Visual complexity is relevant for many areas ranging from improving usability of technical
displays or websites up to understanding aesthetic experiences. Therefore, many attempts …