The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
E-service quality and e-retailers: Attribute-based multi-dimensional scaling
Digital retail is a technology-driven business. Customers shop with the help of cutting-edge
self-service technologies deployed by marketers to enhance customer experience and e …
self-service technologies deployed by marketers to enhance customer experience and e …
[HTML][HTML] Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality
For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of
the products on offer as they are unable to physically test them before purchase. Therefore …
the products on offer as they are unable to physically test them before purchase. Therefore …
What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges
Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …
importance of brand management in the online sphere, our primary goal was to …
Toward a new business model of retail industry: The role of brand experience and brand authenticity
JK Park, EP Hong, Y Park - Journal of Retailing and Consumer Services, 2023 - Elsevier
While the customer-to-manufacturer (C2M) business model has received increasing
attention as a new business model for e-commerce and retail industry, little is still known …
attention as a new business model for e-commerce and retail industry, little is still known …
[PDF][PDF] Analisis Pengaruh Ekuitas Merek pada Kepuasan dan Keterlibatan Pelanggan yang Berimplikasi pada Niat Pembelian di E-Commerce
Peningkatan ekuitas merek menjadi salah satu strategi pemasaran yang efektif untuk
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …
memengaruhi kepuasan pelanggan dan keterlibatan pelanggan di era digital. Perusahaan …
Importance of offline service quality in building loyalty of OC service brand
J Park, RB Kim - Journal of Retailing and Consumer Services, 2022 - Elsevier
Customer management becomes increasingly important as consumers have more flexible
shop** process and options and competition become intensified in omni-channel (OC) …
shop** process and options and competition become intensified in omni-channel (OC) …
Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms
Understanding service branding from the customer perspective is helpful for various
organizations to attain a competitive edge and build a strong customer base. This research …
organizations to attain a competitive edge and build a strong customer base. This research …
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
AA Safeer, TT Le - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose Customer relationships and transforming customers into evangelists are imperative
in today's world. Therefore, this study aimed to examine the influence of online brand …
in today's world. Therefore, this study aimed to examine the influence of online brand …
An Integrated Multi-Criteria Decision Analysis and Structural Equation Modeling Application for the Attributes Influencing the Customer's Satisfaction and Trust in E …
Since the COVID-19 pandemic has forced most industries to embrace an online platform
utilizing technological breakthroughs, it has significantly impacted our daily lives …
utilizing technological breakthroughs, it has significantly impacted our daily lives …