This chapter traces the origins and continuing development of a research tradition that
conceptualizes public relations as a strategic management function rather than as a …

The programme of research known as the excellence theory began in the 1960s with J.
Grunig's research on publics found among Colombian farmers. Research then followed on …

Background The importance of effective communication during public health emergencies
has been highlighted by the World Health Organization, and it has published guidelines for …

Following the trend of increased interest by students to take online courses and by
institutions to offer them, scholars have taken many different approaches to understand what …

From a public relations or social marketing perspective, audience segmentation is a primary
step in designing effective interventions to improve health knowledge and to promote health …

This study focuses on fashion retailers' as the gatekeepers' role of encouraging eco-friendly
consumption culture, that is, consumption of green products. The purpose of this study is to …

Using a controversial issue that has drawn massive media coverage in South Korea, the
government decision to resume imports of US beef, this study tested the applicability of the …

Public relations is a critical profession in contemporary society, which is characterized by
global interaction, relationships, and responsibility. Unfortunately, public relations has been …

The Future of Excellence in Public Relations and Communication Management brings
together an outstanding group of public relations scholars and practitioners to consider the …

The IABC Handbook of Organizational Communication is the fourth edition of the best-
selling resource that offers a comprehensive collection of practical knowledge and insights …