Given the hospitality and tourism industry's vulnerability to service failure, extensive
research has been conducted to examine the impacts of service failures and effective …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

Astoundingly, recent technological advancements have enabled robots to display emotions.
Yet, while emotional expression is valued in the field of service, understanding emotions in …

As artificial intelligent technologies have been increasingly applied in tourism and hospitality
industry, the service failure caused by artificial intelligence assistant and how to recover …

In recent years, the number of studies in tourism using the eye tracking technique has
increased and started generating valuable information for both academics and the industry …

Celebrity endorsement has become ubiquitous in international destination marketing, but
studies have rarely assessed the differences between the effects of endorsement by a local …

The extent of the widely demonstrated babyface effect in other disciplines remains
understudied in hospitality-based service failure situations. By addressing this research gap …

Following the evolution of technology and its application in various daily contexts, social
robots work as an advanced artificial intelligence (AI) system to interact with humans …

Drawing on emotional contagion and justice theory, this paper investigates frontline
employees' emotions as drivers of guests' emotions and guest behavior in hospitality service …

Due to increasing competition in the tourism sector, destinations struggle to attract the
attention of potential visitors through advertising. This article addresses the influence of …