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Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art
The Internet has changed social communications and social behaviour and led to the
development of new forms of communication channels and platforms, providing …
development of new forms of communication channels and platforms, providing …
Adult learning in online communities of practice: A systematic review
Adult learning is a lifelong process whereby knowledge is formed through the transformation
of adults' experience. Research on online adult learning has been on the rise in recent …
of adults' experience. Research on online adult learning has been on the rise in recent …
Helpfulness of online consumer reviews: Readers' objectives and review cues
With the growth of e-commerce, online consumer reviews have increasingly become
important sources of information that help consumers in their purchase decisions. However …
important sources of information that help consumers in their purchase decisions. However …
Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective
With the ever-increasing popularity of online consumer reviews, understanding what makes
an online review believable has attracted increased attention from both academics and …
an online review believable has attracted increased attention from both academics and …
An empirical investigation of online review helpfulness: A big data perspective
This study investigates the determinants of online review helpfulness, adopting various
predictors from three dimensions of the online review management: source factors, review …
predictors from three dimensions of the online review management: source factors, review …
Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations
MY Cheung, C Luo, CL Sia, H Chen - International journal of …, 2009 - Taylor & Francis
Word-of-mouth (WOM) study is extended to the on-line context (eWOM) by examining the
informational and normative determinants of the perceived credibility of on-line consumer …
informational and normative determinants of the perceived credibility of on-line consumer …
The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities
Web‐based technologies have created numerous opportunities for electronic word‐of‐
mouth (eWOM) communication. This phenomenon impacts online retailers as this easily …
mouth (eWOM) communication. This phenomenon impacts online retailers as this easily …
What makes hotel online reviews credible? An investigation of the roles of reviewer expertise, review rating consistency and review valence
AS Lo, SS Yao - International Journal of Contemporary Hospitality …, 2019 - emerald.com
Purpose This study aims to adopt a cognitive heuristic approach to investigate the
interaction effect of a message source characteristic (reviewer expertise [RE]) and two …
interaction effect of a message source characteristic (reviewer expertise [RE]) and two …
Factors affecting the adoption of an electronic word of mouth message: A meta-analysis
Electronic word of mouth (eWoM) messages are increasingly consequential for consumers'
decisions regarding products/services. This has led to a large body of scholarly research on …
decisions regarding products/services. This has led to a large body of scholarly research on …
Impact of informational factors on online recommendation credibility: The moderating role of source credibility
This study investigates the moderating effect of recommendation source credibility on the
causal relationships between informational factors and recommendation credibility, as well …
causal relationships between informational factors and recommendation credibility, as well …