This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …

Purpose The purpose of this (qualitative, multiple-case) study is to determine how small-to
medium-sized enterprise (SME) leaders in Nigeria use information and communication …

While research into the adoption of e-learning in Nigeria has mainly focused on its use in
public Higher Education Institutions (HEIs), there is still a lack of research on factors affecting …

This paper examines critical success factors sha** the adoption of digital marketing
devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both …

In develo** world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to
adopt social media marketing technology (SMMT) rely heavily on study findings from the …

Most micro-business managers in Nigeria do not see the adoption of digital marketing
technology (DMT) as vital for business. Many consider it as a precondition to support …

The progress of information and communication technology demands lecturer of
mathematics to make innovative learning based on IT while focusing the main goal in …

Purpose Although several researchers have made significant efforts to examine the
adoption of social media marketing technology in Nigeria, many have focussed on large …

The socioeconomic contribution of microbusinesses towards emerging economies is
undeniable. However, numerous factors have broadened the gap between microbusinesses …

Purpose This study focuses on the impact of internal factors, namely intrinsic motivation, ICT
knowledge, and the moderating effect of demographic factors such as education level, age …