Since the release of the first mobile devices, the usability of on-board applications has been
the concern not only of software vendors but hardware manufacturers as well. The academia …

This article examines digital transformation and technology adoption within small and
medium-sized enterprises (SMEs) in develo** countries. It focuses on identifying the …

Technology, software systems and human–computer interaction paradigms are evolving.
Traditional usability heuristics do not cover all aspects of user–system interactions. Many …

The customer experience (CX) is a concept that has been closely studied by companies in
recent years. This is because it is one of the most important factors in maintaining a …

Modern web technologies provide a highly customizable and dynamic interaction medium,
yet their potential to accommodate individual user preferences and needs is largely …

The success of online travel business largely depends on the usability of online travel
agency websites, and, hence, the need to rigorously evaluate such websites. Gender-a key …

A heuristic evaluation method allows the evaluation of the usability of application domains.
To evaluate applications that have specific domain features, researchers can use sets of …

Websites present the digital image of any organization. An effective website attracts more
users and results in creating more business opportunities. For this purpose, there is a need …

Due to the importance of usability, multiple usability evaluation methods have been
proposed that help Human-Computer Interaction (HCI) specialists determine whether the …

Assessing e-mail marketing effectiveness is challenging. Prior to achieving the main goal of
sales conversion, an intermediate objective of e-mail campaigns is to capture the recipient's …