Objective: Consistent with behavioral economic models that emphasize the context-
dependance of behavioral choice, choice architecture strategies change the environmental …

Consumer psychology research achieves desirable societal impact when it affects positive
changes in the world. Increasingly, researchers seek to understand how to increase the …

The purpose of this research is to determine how sharing sustainability information about
last-mile delivery options affects consumer behaviors. Experiments are conducted in a …

The present research employs the Assess Symptoms, Diagnose Causes, Identify and Test
Interventions paradigm to measure, understand, and address a grand challenge facing …

Sugar, salt, and fat content in processed products are important concerns for consumers.
Hence, alternative “healthy” versions of conventional foods such as chocolate, potato chips …

The purpose of this study is to analyze the current practices in corporate social responsibility
(CSR) in India, identify the gaps, explore possibilities to posit CSR as a strategic …

Purpose To enhance the effectiveness of environmental cause-related marketing (CRM)
message design, this study identifies two key factors: descriptive social norms (provincial vs …

In seeking to uphold consumer autonomy in the design and implementation of nudge
interventions, choice architects must concern themselves with preserving both the …

Background Behavioral economics strategies implemented within social marketing
campaigns improve eating behavior. Objective To identify which behavioral economics …

Despite the increasing environmental concerns of consumers, these concerns are not
aligned with their actual purchasing behavior. This contradiction has created a gap in the …