Artificial intelligence in marketing: exploring current and future trends

E Labib - Cogent Business & Management, 2024‏ - Taylor & Francis
Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital
transformation by enhancing processes, accelerating growth, and transforming the business …

From theory to practice: An integrated TTF-UTAUT study on electric vehicle adoption behavior

A Alwadain, SM Fati, K Ali, RF Ali - Plos one, 2024‏ - journals.plos.org
In Industry 4.0, the adoption of new technology has played a major role in the transportation
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …

[HTML][HTML] Exploring the influence of Thai government policy perceptions on electric vehicle adoption: A measurement model and empirical analysis

D Chonsalasin, T Champahom, S Jomnonkwao… - Smart Cities, 2024‏ - mdpi.com
This study explores the influence of Thai government policy perceptions on the adoption of
electric vehicles (EVs). Transitioning to EVs is vital for reducing greenhouse gas emissions …

[PDF][PDF] Adopting the technology acceptance model (TAM) to explore online purchase intention via Facebook live streaming: Empirical evidence from Bangkok …

P Limna, T Kraiwanit, K Jangjarat - ASEAN Journal of …, 2023‏ - researchgate.net
Live streaming, such as, for example, Facebook Live streaming, has been steadily growing
in popularity in recent years, which makes understanding how it contributes to online …

Customer loyalty: a systematic literature review and future directions in the Islamic Financial Industry

RA Alfaisaly - Cogent Business & Management, 2024‏ - Taylor & Francis
Customer loyalty has become a real concern in the Islamic finance industry, instigating a
comprehensive review of studies on this topic. Thus, this study presents a systematic …

Synergistic role of TQM 4.0 toward industry 4.0 readiness: a sociotechnical perspective of selected industries

K Ali, A Waheed - The TQM Journal, 2024‏ - emerald.com
Purpose Industry 4.0 or I4. 0 has transformed the manufacturing landscape by integrating
social and technical factors by means of the sociotechnical framework. However, the …

[HTML][HTML] Blockchain-based security factors on sustainable supply chain management in UK manufacturing firms: A hybrid SEM-ANN approach

RF Ali, H Jahankhani, K Ali, B Hassan - Systems, 2024‏ - mdpi.com
Recently, there has been a notable surge in the intricate complexities of global supply chain
management (SCM), which is gaining researchers' attention. Supply chain sustainability is …

[HTML][HTML] Examining the determinants of electric vehicle acceptance in Jordan: A PLS-SEM approach

D Abudayyeh, M Almomani, O Almomani… - World Electric Vehicle …, 2023‏ - mdpi.com
Recently, technologies for electric mobility have developed rapidly. Since the introduction
and spread of Electric Vehicles (EVs), several studies have attempted to investigate the …

Comparing Electric Vehicle Adoption Intentions Across Vehicle Types in Thailand: An Extended UTAUT2 Model with Government Participation

T Champahom, P Wisutwattanasak, D Chonsalasin… - Transport Policy, 2025‏ - Elsevier
Despite Thailand's ambitious goal to transform 30% of its total automotive production to
electric vehicles (EVs) by 2030, the adoption rate remains low due to various segment …

Analysis of factors driving purchase intention of electric cars: perspective of theory of planned behavior, norm activation model, and technology acceptance model

E Handarujati - Journal of Economics and Business UBS, 2024‏ - jurnal.ubs-usg.ac.id
Objective: The purpose of this study is to empirically investigate the factors that drive the
purchase intention of electric cars from the perspective of the Theory of Planned Behavior …