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Artificial intelligence in marketing: exploring current and future trends
Artificial Intelligence (AI) has revolutionized marketing domain, driving rapid digital
transformation by enhancing processes, accelerating growth, and transforming the business …
transformation by enhancing processes, accelerating growth, and transforming the business …
From theory to practice: An integrated TTF-UTAUT study on electric vehicle adoption behavior
In Industry 4.0, the adoption of new technology has played a major role in the transportation
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …
[HTML][HTML] Exploring the influence of Thai government policy perceptions on electric vehicle adoption: A measurement model and empirical analysis
This study explores the influence of Thai government policy perceptions on the adoption of
electric vehicles (EVs). Transitioning to EVs is vital for reducing greenhouse gas emissions …
electric vehicles (EVs). Transitioning to EVs is vital for reducing greenhouse gas emissions …
[PDF][PDF] Adopting the technology acceptance model (TAM) to explore online purchase intention via Facebook live streaming: Empirical evidence from Bangkok …
Live streaming, such as, for example, Facebook Live streaming, has been steadily growing
in popularity in recent years, which makes understanding how it contributes to online …
in popularity in recent years, which makes understanding how it contributes to online …
Customer loyalty: a systematic literature review and future directions in the Islamic Financial Industry
Customer loyalty has become a real concern in the Islamic finance industry, instigating a
comprehensive review of studies on this topic. Thus, this study presents a systematic …
comprehensive review of studies on this topic. Thus, this study presents a systematic …
Synergistic role of TQM 4.0 toward industry 4.0 readiness: a sociotechnical perspective of selected industries
Purpose Industry 4.0 or I4. 0 has transformed the manufacturing landscape by integrating
social and technical factors by means of the sociotechnical framework. However, the …
social and technical factors by means of the sociotechnical framework. However, the …
[HTML][HTML] Blockchain-based security factors on sustainable supply chain management in UK manufacturing firms: A hybrid SEM-ANN approach
Recently, there has been a notable surge in the intricate complexities of global supply chain
management (SCM), which is gaining researchers' attention. Supply chain sustainability is …
management (SCM), which is gaining researchers' attention. Supply chain sustainability is …
[HTML][HTML] Examining the determinants of electric vehicle acceptance in Jordan: A PLS-SEM approach
Recently, technologies for electric mobility have developed rapidly. Since the introduction
and spread of Electric Vehicles (EVs), several studies have attempted to investigate the …
and spread of Electric Vehicles (EVs), several studies have attempted to investigate the …
Comparing Electric Vehicle Adoption Intentions Across Vehicle Types in Thailand: An Extended UTAUT2 Model with Government Participation
Despite Thailand's ambitious goal to transform 30% of its total automotive production to
electric vehicles (EVs) by 2030, the adoption rate remains low due to various segment …
electric vehicles (EVs) by 2030, the adoption rate remains low due to various segment …
Analysis of factors driving purchase intention of electric cars: perspective of theory of planned behavior, norm activation model, and technology acceptance model
E Handarujati - Journal of Economics and Business UBS, 2024 - jurnal.ubs-usg.ac.id
Objective: The purpose of this study is to empirically investigate the factors that drive the
purchase intention of electric cars from the perspective of the Theory of Planned Behavior …
purchase intention of electric cars from the perspective of the Theory of Planned Behavior …