This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …

Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

As brands increasingly engage in activism, it is critical they communicate messages that
their target audiences perceive as authentic to reinforce their consumer-brand relationships …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Marketers often employ a variety of positive emotions to encourage consumption or promote
a particular behavior (eg, buying, donating, recycling) to benefit an organization or cause …

This article presents the Appraisal-Tendency Framework (ATF; Lerner & Keltner, 2000,
2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on …

A growing stream of research has examined emotions and decision-making based on the
appraisal tendencies associated with emotions. This paper outlines two general approaches …

To characterize human emotions, researchers have increasingly utilized Automatic Facial
Expression Analysis (AFEA), which automates the Facial Action Coding System (FACS) and …

This study synthesizes research on evolutionary psychology, emotional appeals, and viral
advertising in order to develop a novel perspective on how sustainable luxury brands can be …

Prosocial organizations have different moral objectives. Some seek to promote welfare (eg,
Red Cross), but others seek to promote justice and equality (eg, ACLU). Additionally, these …