The social strategy cone: Towards a framework for evaluating social media strategies
Social media is growing rapidly. Providing both risks and opportunities for organizations as it
does. The social strategy cone is developed for evaluating social media strategies. This …
does. The social strategy cone is developed for evaluating social media strategies. This …
Enable, engage and evaluate: Introducing the 3e social media strategy canvas based on the european airline industry
The strategic use of social media has increased in importance. However, there is a lack of
theory to design and evaluate social media strategies. In a competitive environment, airlines …
theory to design and evaluate social media strategies. In a competitive environment, airlines …
Outage of Meta-owned Social Network Sites (SNS)-University students' experiences and insights for strategic communication practice and its relevance for social …
J Yue - 2022 - lup.lub.lu.se
This thesis explores the socially constructed phenomenon that has arisen as a result of the
proliferation of social network sites that has penetrated our daily lives. The qualitative study …
proliferation of social network sites that has penetrated our daily lives. The qualitative study …
[BUCH][B] Strategic organizational engagement in social media to motivate directed action
DR Heath Jr - 2014 - search.proquest.com
Little is known regarding organizations' high-level strategies toward social media. This
research develops an empirically informed understanding of how organizations can engage …
research develops an empirically informed understanding of how organizations can engage …
[ZITATION][C] How successful is fast food social media marketing? International vs. local chains
HE Saad, NA Badran - International Journal of Heritage, Tourism, and …, 2017