The link between the consumer and the innovations in food product development
New lifestyles, higher incomes and better consumer awareness are increasing the demand
for a year-round supply of innovative food products. In past decades, important …
for a year-round supply of innovative food products. In past decades, important …
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
W Batat, M Addis - European Journal of Marketing, 2021 - emerald.com
Purpose Literature from across design studies and innovation management, as well as food
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
[HTML][HTML] Buyer-supplier CSR alignment and firm performance: A contingency theory perspective
Existing studies on the relationship between corporate social responsibility (CSR) and firm
performance focus primarily on single firms, overlooking the role of suppliers. Drawing on …
performance focus primarily on single firms, overlooking the role of suppliers. Drawing on …
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs
This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …
management (CRM) technology use on value co-creation through knowledge and the …
How are rural homestays achieving sustainable development in the post-COVID-19 period: Value co-creation by operators, tourists, and government
Y Li, L ** their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …
research explored the effects of value co-creation strategies in events on attendees' …
The business sector, firm age, and performance: The mediating role of foreign ownership and financial leverage
The paper explores the business sector and firm age effects on firm performance mediated
by foreign ownership levels in domestic firms and financial leverage by examining 146 …
by foreign ownership levels in domestic firms and financial leverage by examining 146 …
Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty
In business-to-business (B2B) service organisations, unethical practices frequently lead to
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
an adverse impact on business. Therefore, B2B must adopt the ethical use of information …
Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare
The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …
platforms in recent times. Although a shared healthcare platform transforms the exchange of …