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Label design of wines sold online: Effects of perceived authenticity on purchase intentions
This article aims at exploring the relation between customers' perception of the authenticity
of wines and their purchase intentions in online retailing. We investigate if perceived …
of wines and their purchase intentions in online retailing. We investigate if perceived …
Internet of Things and artificial intelligence in the hotel industry: which opportunities and threats for sensory marketing?
JE Pelet, E Lick, B Taieb - … Conference on Advances in National Brand …, 2019 - Springer
The purpose of this study is to investigate which opportunities and threats the use of Artificial
Intelligence (AI) and Internet of Things (IoT) may have in relation to the multisensory brand …
Intelligence (AI) and Internet of Things (IoT) may have in relation to the multisensory brand …
Exploring how consumer cooperatives might strategically incorporate social media to distribute wine
This research advances our understanding of disruptions to marketing channels in the
digital world by investigating the viability of consumer cooperative systems which are …
digital world by investigating the viability of consumer cooperative systems which are …
Towards the implementation of digital through Wifi and IoT in wine tourism: Perspectives from professionals of wine and tourism
This research intends to fill the gap on holistic customer experiences in the offline and online
retail environments hel** understand the develo** omni channel business environment …
retail environments hel** understand the develo** omni channel business environment …
A survey of internet marketing by small and medium-sized enterprises for placing wine on the market
This paper presented a survey of models for possible aspects of Internet marketing and
online advertising. The aim of the survey was to improve the business of enterprises …
online advertising. The aim of the survey was to improve the business of enterprises …
Online wine ecosystem: the digital narrative of Sangiovese
Purpose The purpose of this paper is to investigate how grape varieties are narrated online
by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This …
by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This …
Winery Visitors' Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience
This paper aims to explore whether winery visitors' perceptions of experience constructs,
their emotional stimulation, satisfaction, and intentions to revisit and recommend a winery …
their emotional stimulation, satisfaction, and intentions to revisit and recommend a winery …
[PDF][PDF] Wine Tourism in Montenegro in the Post-COVID-19 Era
The aim of this paper is to explore the level of wine tourism development in Montenegro,
focusing on the challenges emerged by the COVID-19 pandemic. More specifically, this …
focusing on the challenges emerged by the COVID-19 pandemic. More specifically, this …
Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina
M Peistikou, N Iliopoulou - Strategic Innovative Marketing and Tourism: 7th …, 2019 - Springer
This study investigated in depth the growth of interest in combining tourism with food, and
more specifically the interaction among gastronomy, tourism, and tradition. Food appears to …
more specifically the interaction among gastronomy, tourism, and tradition. Food appears to …
[PDF][PDF] Exploring Awareness of Greek Protected Geographical Indication Regional Wines and Their Terroir: The Case of the Prefecture of Drama Greece
This research explores if wine consumers are aware of the wines of the Greek prefecture of
Drama and, in particular, its wines with Protected Geographical Indication (PGI), and if they …
Drama and, in particular, its wines with Protected Geographical Indication (PGI), and if they …